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Tom Coates

Account Director

Tom  Coates , Account Director

Tom is an award-winning PR specialist with extensive experience working across B2B and B2C accounts.

His work developing and delivering B2B campaigns earned him a CIPR Award in 2018, while he has planned and delivered strategies across sectors including automotive, energy, CRM, tech and logistics to audiences in the UK and internationally.

Tom has also worked on a broad range of B2C campaigns with link-generation objectives, leading campaigns that have delivered results across high-authority publications, in print and online, including national, lifestyle, regional and sector-specific platforms.

With a background in journalism and copywriting, and previous experience working in the public sector, for regulated bodies and in experiential marketing, he has a broad understanding of the wider media landscape and what makes it tick.

At Jaywing PR, Tom leads a team tasked with producing outstanding work that delivers excellent results against diverse and challenging KPIs.

Working across sectors including tech, innovation, home utilities, travel, motoring and finance, Tom is used to adapting his approach to suit almost any media requirement, helping clients achieve their goals, whether that's link-building, lead generation or brand awareness.

 

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