Senior Research Analyst
An expert in data and research, Thierry is an integral part of the Jaywing PR team. Experienced in working on brands such as Berghaus and Hermes, Thierry uses tools such as YouGov Profiles, Brand Index and Statista to evaluate topical consumer insights. This research gives our clients valuable information about their customers. From investigating media consumption habits to finding new potential audiences to target, and everything in between, this insight helps our clients hit their business objectives.
The Jaywing PR team use this data and insight to laser target our clients’ key audiences with our PR campaigns, ensuring our communications are as effective as possible.