Skip to Content

Reputation and Crisis Management

A brand’s reputation and public perception can sometimes come under fire for the smallest of things and internal teams can be faced with an unexpected crisis that's a challenge to manage.

Many brands have processes in place to ensure a crisis is dealt with efficiently and reputations are kept intact, but the speed at which bad news can now spread online and the life space of negative coverage is today, unparalleled.

Here at Jaywing PR, we believe it is our job to monitor, build and bolster a client’s brand reputation. We work with in-house teams and key stakeholders to prepare for and then ultimately control any issues that could impact business growth, performance and most importantly - reputation.

Whether a client is facing a recurring problem with brand reputation and needs ongoing support, or is experiencing an unexpected crisis, we are here to own and manage the situation and put minds at ease. We will steer any threat through the media and social landscape to protect brand perception at a time when consumer trust is imperative.

Every piece of activity that we carry out is planned and interrogated to ensure that it drives positive conversations and supports brand sentiment objectives. We are proactive in our approach to ensure that customers can become true advocates of a brand and will stand up and support it when a crisis hits.

While we can’t control all the factors that could threaten brand reputation in the future, we can plan for it and limit its impact on the bottom line.

A strong crisis communications team is an insurance policy; no brand wants to use it but at some point in time an issue may well arise that means this is unavoidable.

We help brands to identify potential crisis situations and create a flexible plan that can come into play if required, ensuring that the rest of the business can run with minimal disruption and the urgent doesn’t crowd out the important.

One of the first things we do in a crisis is to gather insight. Our brand monitoring tools can rapidly analyse conversations and coverage and inform our next steps. We can advise when to react with a response and when to carry on with ‘business as usual’ by understanding how the conversations are changing and impacting on core customers.

We’ve handled everything from large scale data breaches through to unhappy customers on Social channels. We are on call and available to advise and support whenever you need us. ; whether it’s a quick statement, press release, social media management or a live interview on national television to address the crisis.

Get in touch to see how we can help you.



0800 051 9575 | [email protected]

Talk to us