Media relations is at the very heart of effective PR, but the way your customers consume the media has changed. At Jaywing PR, we make sure your story is in the right place, to ensure it reaches the right audience, at the right time.
Our background in both traditional print/long-lead and digital and online media means we’re perfectly positioned to create stories that fit the demands of the modern newsroom while always considering the core principles of strong media relations; contacts, communication and content!.
We work closely with a network of contacts from across the national, regional, broadcast and trade media, alongside core industry publishers, to consistently earn our clients coverage where they need it most.
Using our suite of audience insight tools, such as YouGov and Signal, we pinpoint the publishers and media titles that influence any audience to ensure every story we create and release for our clients is not just seen, but ultimately drives action.
Recognising some stories have the power to go bigger than print and online, we also manage broadcast media campaigns, from radio days with a relevant spokesperson, to pitching to TV and radio journalists and planners, briefing spokespeople and attending filming. We also offer media training to ensure any broadcast opportunities are stress-free and spokespeople feel fully prepared.
Data sits at the heart of everything we do and when it comes to measuring the impact of campaigns, we work with our in-house data analysts to set up bespoke reporting that benchmarks key metrics and then allows us to demonstrate the business impact of your media relations campaigns.
We report on the metrics that really matter; those that truly have an impact on the bottom line. Every campaign is devised to make an impact and having the right reporting in place is key to showing how our work is helping to reach business objectives, whether that’s through linking coverage, increased traffic to site or improved brand perception.
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