PR is constantly evolving, and what worked yesterday won’t necessarily work today. A brand’s PR strategy can no longer just follow the media agenda, it needs to lead it.
Despite print media being in decline, a brand’s potential online audience is vast - bigger than it has ever been. And PR is about much more now than just getting a piece of coverage in a newspaper. It’s about engaging with, and getting the right message in front of that audience, in a way that is going to make them act.
We practice performance-led PR.PR that is properly and genuinely holistic and will drive a genuine business change. We don’t just get coverage. We get coverage, in strategically targeted media, with links, to user-friendly and engaging onsite content that will improve natural search ranking positioning and increase website traffic. We create PR stories that people are going to talk about, online, offline, and socially.
We have 14 years’ of search heritage figuratively behind us in Epiphany and we know what Google wants in terms of compliant content, coverage and links.
We also don’t just fixate on one metric either.Both search and PR have evolved, digital PR is gestalt, and bigger than the sum of its parts. Coverage is valuable, links are valuable, no-follow links are valuable - it’s all valuable for different, complementary reasons. And we absolutely ensure that we offer strategic guidance right from the beginning of working with any brand.
Digital PR needs to meet multiple objectives, across multiple channels. And we constantly evaluate the media and work with clients to regularly re-evaluate PR activity and tactics against a brand strategy.
Get in touch if you want to find out more about how digital PR can work for you.
0800 051 9575 | [email protected]
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