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Kate Dixon, Managing Director

The author

Kate Dixon

Managing Director

Jaywing has today launched an emboldened public relations offering, set to bring the agency’s industry-leading data-based approach to the discipline of PR.

The creation of Jaywing PR, formerly known as Shackleton, will further strengthen the already established public relations offering, by combining strategic PR expertise and high quality campaign creative with the unique rigour of data science.

Jaywing PR will continue to work alongside Epiphany, Jaywing’s specialist search agency, from its Leeds offices. This provides the core team with access to a plethora of leading digital specialisms, including web development, design, SEO, onsite content and video.

Jaywing PR will be led by current Shackleton managing director, Kate Dixon.  Commenting on the launch, Kate said: “Shackleton has quickly built a reputation for award-winning creative and excellence in execution. It’s a reputation that has enabled us to grow quickly and attract some of the best talent.

“The PR team, as Shackleton, has always worked closely with our friends at Epiphany. This has enabled us to integrate a traditional public relations approach with the science of search engine optimisation and creative and design expertise in a way that few others can.  Couple this with closer integration of Jaywing’s data-science expertise and brand specialists and we now have an even deeper, more strategic offering.”

Rob Shaw, Jaywing CEO UK and Australia, added: “When we talk about Jaywing, we talk about our ability to connect powerful ideas, rich data and new technologies. In creating Jaywing PR, we’ve just taken that a step further.

“The world today is complex and changing at a phenomenal pace. Jaywing PR will help its clients understand, influence and benefit this challenge with the perfect blend of data, science and creativity.”