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New PR agency launched to put the science into social media

Alex Blakelock, Account Director

The author

Alex Blakelock

Account Director

One of the UK’s leading search and digital marketing agencies, Epiphany, has launched a new communications agency in Leeds.

Shackleton PR is the new wholly owned PR and social media arm of Epiphany and has been set up by Epiphany’s co-founder, Robin Skidmore. The agency aims to shake up the PR industry through its unique analytical and results-driven approach to social media.

Shackleton is in the unique position of being able to deliver strategic and creative online PR and social media campaigns underpinned by sophisticated measurement and the wealth of SEO, design, copywriting and analytical expertise within the Epiphany Group.

Robin, who will assume the role of CEO at Shackleton, set up the agency after seeing huge potential for a social media agency which can enable clients across a breadth of sectors to see a more tangible return on their investment.

Robin commented: “A hallmark of Epiphany’s success has been its solid, analytical approach to evaluation and measurement, and this is at the core of everything we do within Shackleton. We aim to stand out from the crowd by continuing to innovate and deliver PR and social media campaigns which build brands online, manage their reputation - but ultimately deliver a strong return that impacts heavily on a client’s bottom line.”

Robin brings a wealth of digital marketing experience to Shackleton and will head-up the agency alongside its head of PR and social media, Chris Hughes. With over 11 years’ experience within the industry, Chris has delivered award-winning PR and social media campaigns on behalf of some of the UK’s largest blue-chip organisations and public sector bodies.

Chris added: “The proposition Shackleton brings to the market is extremely exciting and I’m delighted to be a part of a forward-thinking agency which can really shake-up the PR industry. We’re building a talented team of creative, strategic and results-driven individuals who will not only be at the forefront of social media but will continually push boundaries to improve the way brands interact and engage with audiences online.”